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| PLANNED GIVING WEB PAGES Main topics covered concerning our Planned Giving Web Pages:
view or download our marketing handout Web Marketing for Planned Giving: The market you want to reach is already online. The fastest growing segment of Internet users today is the over 55 age group. They are already visiting your site out of curiosity and in search of information and ideas. Most viewers who know about you are generally supportive, so take the opportunity to plant the idea of planned giving. Approximately two-thirds of all planned gifts are bequests. They are simple, require little or no work on your part, and estimates of the average bequest range from $30,000 to $50,000. If you are not asking about planned gifts, you probably are not receiving any. Effective Planned Giving Web Pages: Constructing a web page for planned giving can be time consuming and expensive, and viewer responses to different web page designs can vary dramatically. We have created the simple, easy and inexpensive solution so that you can have a compelling and effective planned giving web site. We very simply point to the rewards donors receive by telling real-life stories of what donations mean to them and then point to you to begin the donor/organization relationship. In addition, we are assisted in legal content by a group of attorneys that have specialized in estate planning for over fifty years. Click here to see brief quotes from Future Focus clients. And click here to see how your planned giving pages will be set up. If you would like an example of what we can do for you, we would be happy to show you what two pages on your site would look like - a free look at what we can do specifically for your organization. And click here to see how organizations have benefited from our planned giving web pages. Market Your Planned Giving Web Pages: Once your planned giving site is up and running, advertise its location in all your letters, articles, and brochures. Include the site's URL in your letterhead and on your business cards and direct potential donors to the URL during phone conversations and meetings. Many board members and staff members are hesitant to discuss planned giving with friends for fear they won't be able to answer questions or explain it properly. Key people can now direct their valuable contacts to your self-explanatory planned giving web pages and expand the organization's support base. Click here to see other ideas on marketing your web pages. Changing the Pictures and Content: We can always adjust the pictures, stories, and content of your web pages. Click on picture choices for some examples to use as generic donor pictures. The 40 thumbnails can also be seen in a larger format. It will take about 25 seconds for the thumbnails to load depending on your modem speed. We have approximately 300 picture choices overall. We encourage you to use a story or stories of your own that can be directly attributed to your organization and we can include the actual donor picture if they give you permission (and a picture). There are also alternate generic stories that can be used in place of our basic four stories. We expect to make simple changes to content and design in order for the web pages to conform to your organization's practices and policies. We would gladly discuss additional setup charges if you require significant changes. To subscribe to the Instant Web Pages for planned giving, please refer to our Subscription Form. Cost of the basic format is $699/year subscription. There are also support materials available to assist in marketing the planned giving pages and planned giving concepts. We have included numerous examples so you have a good idea of the appearance of your finished product even before beginning the design process for your web pages. In addition, we will design three preliminary pages for you to review and then discuss the look with you before proceeding. Be assured that if you are not happy with the finished product, then neither are we - so there is no charge. Our invoice is not presented until the project is nearly, if not totally, completed so you can see the work. Our guarantee is your complete satisfaction. In the course of our research, we have found other organizations with impressive products and services regarding fundraising. We provide you with links to some of their websites because we feel they offer valuable assistance to planned giving and fundraising programs. | |||||
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Future
Focus
3282 Stone Valley Road (925) 820-9238 kellogg@futurefocus.net Please note, individual financial circumstances will vary. The information on this site does not constitute legal or tax advice. As with all tax and estate planning, please consult your attorney or estate specialist. All material is copyrighted and is for viewing purposes only. Use of this site signifies your agreement with the privacy/terms of use statement. Please report any problems to webmaster. Revised: April 11, 2008 15:54. | ||