ABOUT US

OUR GOAL
Future Focus has been providing video and web design services to the nonprofit community since 1997. Future Focus provides the highest quality product and service in a timely and efficient manner utilizing methods and technology that maintain the lowest cost for our clients. Future Focus is affiliated with Hardisty and Hardisty - estate planning attorneys who assist in providing planned giving content and legal expertise. George Hardisty is the author of Plan Your Estate, which is now in its seventh printing.

What our clients say about us and articles written about Future Focus and web-based planned giving marketing speak to our efforts to achieve our goal.

OUR APPROACH
Future Focus provides web pages and content designed to quickly, economically, and seamlessly add a planned giving presence to your web site. Viewers are introduced to planned giving options through actual donor stories that illustrate the emotional rewards of philanthropy. Our web pages raise questions in the hearts of potential donors, leading them to contact your staff. We strongly believe relationship is the key to planned giving and structure our approach to encourage early donor/organization contact. Future Focus does not contact the web page viewers.

We combine two approaches to encourage potential donors to contact your organization:

• For visual appeal and relational communication we use pictures and stories. Each story is a generic but actual case scenario that communicates the emotional rewards of donating, not just the tax benefits. We encourage substituting your own stories at no additional cost. Click here for a quick content example.
• On an intellectual level, we provide the information necessary to answer initial questions. We help your potential donor realize that planning a gift to your organization makes sense. Then, the planned giving relationship begins as it should; with personal contact between you and your donor.

Future Focus maintains the look and feel of your existing web pages to focus viewers on your organization, mission and the future relationship.

The content is personalized to your organization, pictures of your facilities and/or services populate the site, and the content is subject to your review and edit (view or download our one page handout - Please use your browser's back button to return).

YOUR REWARDS
Rewards to charitable organizations in this "Golden Age for Philanthropy" will be significant. Estimates of simple bequests range from $30,000 to $50,000. It is also said that if you are not asking for them, you won't get them.

One of our clients reported a gift of appreciated stock worth $175,000 from a new donor "...way outside our target audience and attributable solely to the web page." Since then, the organization has received a $3,500,000 bequest and has been notified of three additional bequests all from individuals who were previously unknown to them.